Graphic Web Design & Development
Arena Animation
Covered fundamentals of design, layout, HTML/CSS, and UI tools like Photoshop, XD, and Figma.
About Me
Designing with Empathy & Aesthetic Sense
I’m Priyanka Rath, a Senior UX Designer with 8+ years of experience crafting intuitive and scalable digital experiences.
I combine empathy, strategy, and systems thinking to design products that serve both users and businesses. With a background in graphic design and knowledge of web design, I bridge visual clarity and practical usability — enhanced by AI tools that accelerate research, generate insights, and support smarter, data-informed design decisions.
When I’m not designing, you’ll find me exploring typography, studying behavior patterns, or sipping cold brew while sketching wireframes.
Tools & Technologies
Tools that help me design smarter, faster, and with precision.
UI & Visual Design
Figma
Expert – UI design, prototyping, and design systems.
Adobe XD
Proficient – UI flows and prototypes.
Photoshop
Visual mockups and asset editing.
Illustrator
Advanced – Icons and vector graphics.
FigJam
Proficient – Flows, workshops, and mapping.
Miro
Proficient – Research and remote ideation.
Notion
Intermediate – Planning and documentation.
AI & Smart Tools
ChatGPT
Advanced – Ideation, UX writing, and research summaries.
Uizard
Intermediate – Auto-layouts and user flow mapping.
Relume
Proficient – Wireframing and content structure.
Deepseek
Proficient – Research refinement and problem-solving.
Galileo
Beginner – Quick text-to-UI design concepts.
Grammarly
Advanced – UX microcopy and tone refinement.
Perplexity
Proficient – Research-backed competitor analysis.
Surfer SEO
Beginner – SEO-informed UX writing and content.
Also Specialized Tools
HTML/CSS (Dev QA & Styling)
Bootstrap (UI Framework)
Zeplin (Developer Handoff)
Google Search Console (UX + SEO)
Hard Skills
User Research
Wireframing
Prototyping
User Testing
UX Design
Interactive Interfaces
Visual Communication
UI Design
Responsive Design
Branding
Typography
Color Theory
Mock-ups
Soft Skills
Communication
Collaboration
Problem-solving
Teamwork
Adaptability
Work Experience
A chronological journey of design, impact, and growth.
Senior UI/UX Designer
Freelance & NGO Projects · India (2021–Present)
Worked across NGOs, eCommerce, and social platforms.
🌳 NGO Website Redesign – Forest Women's Rights
- Reimagined UX to boost fundraising for conservation & women’s empowerment.
- Redesigned IA and mobile-first UI with accessibility focus.
- Multilingual support + custom donation tiers improved user reach.
- CTA visibility + form flow optimization boosted conversion.
Impact
- Donation rate increased by 40% in 3 months.
- Form abandonment dropped by 50%.
- Onboarded 5 regional NGOs with multilingual UX.
🧳 Travel UX Dashboard – WanderPro
- Designed itinerary builder for travel managers with API integration.
- Added dark mode and quick-edit workflows.
- Built dynamic components for selection and preview.
Impact
- Booking time reduced by 25%.
- Bounce rate dropped by 20%.
- 90% beta users found it intuitive.
Product Designer
Startup Studio · Remote (2020–2021)
Collaborated with early-stage ventures across health and climate sectors.
♻️ Eco-Marketplace – SustainCart
- Designed sustainable eCommerce platform with atomic design system.
- Introduced wishlist & advanced filtering UX.
- Mobile-first product display and checkout UX.
Impact
- Cart drop-off reduced by 18% post launch.
- Mobile engagement grew 2.5×.
- Design system reused by 2 sister startups.
📱 Habit Tracker MVP – WellZen
- Designed gamified habit app with streak and reward logic.
- Built onboarding + feedback flow in Figma.
- Supported dark mode + card variants.
Impact
- Rated 4.8★ within first 60 days.
- 30-day retention rate crossed 70%.
- Featured in 3 wellness blogs in 2021.
Education & Certifications
A strong academic foundation and continuous learning that fuel my design thinking.
Education
Bachelor of Science
Utkal University
Studied core sciences and built a foundation in analytical thinking and research methodologies.
Certifications
Google AI Essentials
Coursera
Applied AI to design workflows, automation, and ethical decision-making in product design.
Google UX Design Specialization
Coursera
Learned research, wireframing, prototyping, and built a real-world UX portfolio.
AI-Powered Design Approach
Blending human creativity with intelligent tools to design smarter, faster, and more inclusively.
AI-Enhanced Creativity
Generative AI speeds up ideation, inspires fresh visuals, and supports UX writing—making early design faster and more creative.
Data-Driven UX Insights
AI uncovers user patterns and behavior to inform better design decisions.
Streamlined Workflows
Automates repetitive tasks like resizing, layout tweaks, and asset generation to save time and boost consistency.
Proactive Accessibility
Identifying and addressing accessibility early using AI insights.
Get In Touch
Interested in collaborating or have a project in mind? Let's talk!
Let's Connect and Build Something Great
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